Known locally as Weixin, WeChat had 438 million monthly active users globally, mostly in China, at the end of June, and has rapidly evolved from a messaging tool into a digital Swiss Army knife, allowing users to send messages, play games, book taxis and shop online. Having a leopard as a pet gives the characters extra power, helping players beat their friends.ĭeng and tens of millions like her have made China Apple’s third-largest market for software sales, and a huge chunk of that comes through WeChat. “The most expensive time was when I spent 68 yuan ($11.08) on a leopard on Tiantiankupao,” said Deng, an avid iPhone user, referring to Tencent’s hit game - called Timi Run Everyday in English - where characters run through obstacle courses. BEIJING (Reuters) - Apple Inc has a lot for which to thank people like Deng.Ī Beijing-based quality analyst, she gave only her surname as she’s embarrassed by how much money she spends playing mobile games on WeChat, a hugely popular messaging app developed by Chinese internet giant Tencent Holdings Ltd.
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